Split Perks: How Campaign Payouts Work

At Hummingbirds, we’re always looking for ways to make campaigns simpler, smoother, and more creator-friendly — while still helping brands receive authentic, high-quality content.

One of the ways we’re doing that is through perk splitting, providing part of the perk prior to the campaign, and the remainder once the campaign is completed correctly.

Historically, when creators couldn’t find a product in-store, campaigns often involved:

• complicated backup-plan conversations

• waiting on brands to ship products

• being asked to check multiple stores

• long back-and-forth communication

• delayed campaign timelines

We know that experience could be frustrating and time-consuming for creators.

Perk splitting helps simplify that process.

With this updated system:

• creators receive upfront funds to purchase products themselves

• campaigns can move faster

• creators can create more authentic in-store content

• and if a product truly cannot be found, creators can often simply be removed from the campaign instead of dealing with lengthy backup-plan processes

Our goal is to create a more straightforward experience with less hassle and clearer expectations for everyone involved.

For most campaigns, creators will receive:

1. An upfront portion of the perk to purchase the product

2. The remainder of the perk after successfully completing the campaign requirements on time, or by an approved extension

The first portion of your perk is typically sent on the campaign start date.

This amount is intended to help cover:

• the product purchase

• estimated tax

• small price fluctuations

The remaining portion of your perk is typically sent one week after the campaign deadline.

You can confirm your expected payout timing in your campaign confirmation email.

To receive the remaining payout, you must:

• complete all campaign requirements

• submit all required deliverables

• complete the campaign by the deadline or approved extension date

• complete any requested revisions within the allowed timeframe

Incomplete campaigns are not eligible for the remaining payout.

Extensions may be approved in certain situations.

Important things to know:

• extensions are not guaranteed

• creators must contact support before the campaign deadline

• extensions longer than 6 days past the campaign deadline are generally not approved

If you complete the campaign outside of the approved extension window:

• you may still submit your content

• the campaign may still positively impact your completion rate

• however, you will not receive the remaining portion of your perk

If you think you may need additional time, please reach out as early as possible so we can help.

Before applying to a campaign, creators should review the listed retailers and confirm the product appears available near them using the store locator provided.

Once selected for the campaign, creators are expected to visit one of the retailer locations they reviewed during signup or campaign acceptance.

Important:
Checking the store locator alone is not enough. Store locators are managed by retailers and are not always perfectly accurate or fully up to date.

Creators must physically visit the store location and attempt to locate the product.

If you visit the store and still cannot find the product:

• contact Hummingbirds before the campaign deadline

• let us know which store location(s) you visited

• let us know whether you asked a store employee for assistance

At that point, we’ll help with next steps.

In most cases, if the product genuinely cannot be located, we will typically remove you from the campaign rather than requiring complicated backup-plan processes or sending you to multiple stores.

Depending on the campaign, there may also be an approved alternative product option available.

If allowed, this will always be communicated upfront:

• in the campaign details

• in the “Things to Know” section

• and in your campaign confirmation email

In these situations, creators may purchase a different product from the same brand and still complete the campaign normally while mentioning excitement about the featured campaign product.

If no alternative product option is listed, creators must contact support before the deadline to be appropriately removed from the campaign.

Usually, no — as long as you communicate with us before the deadline.

If you contact us before the campaign deadline and genuinely cannot find the product, we can typically remove you from the campaign without negatively impacting your completion rate.

However:

• failing to communicate before the deadline

• or reporting the issue after the deadline has passed

may result in the incomplete campaign counting against your completion rate.

Potentially, yes — but occasional product availability issues are completely understandable and expected.

We know that from time to time:

• stores may be out of stock

• store locators may not be fully accurate

• products may not yet be available at every listed location

Occasionally being unable to find a product will generally not negatively impact your account, especially if you communicate with us before the campaign deadline.

That said, we do track and monitor product-not-found removals over time.

If a creator consistently:

• cannot locate products

• requests removal from campaigns

• or is unable to complete a significant number of campaigns due to product availability

it may eventually impact future campaign selection opportunities.

This is because repeated product-not-found situations may indicate that:

• store locators are not being reviewed before applying

• the listed retailers may not be easily accessible in your area

• or the campaigns may simply not be the best fit based on local product availability

Our goal is not to penalize creators for occasional inventory issues — we completely understand that those situations happen 💛

Partial completion does not count as full completion.

Examples include:

• only posting Stories

• only posting a Reel or feed post

• missing required deliverables

• not completing requested revisions

In these situations:

• you will not receive the remaining portion of your perk

• however, depending on the situation, the completed portions may still positively impact your completion rate

The most important thing creators can do is communicate early.

If something goes wrong — whether it’s product availability, timing, or confusion about requirements — reaching out before the deadline gives us the best chance to help.

We truly want creators to succeed, and this updated process is designed to create:

• less back-and-forth

• fewer frustrating backup-plan situations

• faster resolutions

• clearer expectations

• and a smoother overall campaign experience 💛