Why Can't I Upload My Campaign Content Yet?
If you're unable to upload your Campaign content, it may be because the Campaign has not started yet.
Campaigns have specific timelines for a reason. Your Campaign Brief will include the key dates for when the Campaign begins, when content should be posted, and when your submission is due.
Can I Upload Content Before the Campaign Starts?
No.
Campaign content cannot be uploaded before the Campaign has started.
You should also avoid posting Campaign content outside of the approved Campaign posting timeline unless the Campaign Brief specifically says otherwise.
Why Do Campaign Dates Matter?
Campaign dates are set intentionally.
Many Campaigns are tied to:
New product launches
New packaging or branding
Products becoming available at specific retailers
Brand marketing timelines
Product availability on shelves
Waiting until the Campaign begins helps ensure the product is more likely to be available and that your content goes live during the timing the Brand requested.
Should I Purchase the Product Before the Campaign Starts?
In most cases, no.
If the Campaign has not started yet, we recommend waiting until the Campaign begins before making a special trip to purchase the product.
If you're already at the store during a normal grocery run and happen to find the product, that's okay. However, we do not recommend making a special trip before the Campaign starts, since product availability may be more limited before the Campaign timeline begins.
When Should I Post and Upload My Content?
Please follow the dates listed in your Campaign Brief.
You should:
Wait until the Campaign posting window begins
Post your content within the approved Campaign timeline
Upload your completed content to Hummingbirds after posting
Complete all Campaign requirements by the due date listed in your brief
What Should I Do Now?
If the Campaign has not started yet, hang tight and review your Campaign Brief so you're ready when the posting window opens.
Once the Campaign begins, you'll be able to follow the Campaign instructions, post your content during the approved timeline, and upload your submission to the platform.
