How do birds get selected for campaigns?

The brands we work with have different criteria. Some are looking for 30 hummingbirds in a specific community. Others want hundreds of millennial moms across 5 states to try and share a product. It's important to note that you don't need a specific number of followers to participate in our program. We recognize that everyone has influence. If you express interest in a campaign, brands will likely look at several factors to see if you're a good brand fit:

• Your followers (number and whether they seem local)

• If you have an Enhanced Badge

• Engagement on your content

• The content you post (lifestyle, food, travel, general, etc.)

• Quality of content (do you use good lighting? steady camera angles? etc.)

• Type and variety of posts (feed posts, reels, stories, posts from other networks)

• Your previous hummingbirds posts

New brand campaigns typically launch on specific dates, but there may be ongoing campaigns, such as local support initiatives, that you can join immediately to familiarize yourself with the platform and process.

When participating in campaigns, keep in mind that brand approvals or selections may experience delays. Each brand has its own unique timeline and selection process. Some brands choose influencers as applications come in, while others wait until the end to make all their selections at once. To manage your expectations, it's best to apply to multiple campaigns that interest you and continue with your regular content creation while waiting for responses.