How to Express Interest in a Campaign

Wondering how to express interest? Confused about bird blurbs/pitches? We'll walk you through each step to expressing interest in your first campaign and crafting a stellar pitch.

• How to Express Interest in a Campaign: Learn how to raise your hand and let a brand know you're interested in participating in a campaign.

• Writing a Bird Blurb: Gain tips and tricks for creating a compelling bird blurb or pitch for your next campaign.

In the Discover Campaigns section you can view all available campaigns in your area. New campaigns are often added on a weekly basis, so be sure to check regularly.

1. Log into your account and navigate to the Discover Campaigns  section. If you've forgotten your password, use the 'forgot password' option to reset it.

2. If you find a campaign that sparks your interest, click on it to view the details. For new users, there may be an introductory campaign designed to familiarize you with the platform's features and processes.

3. If it resonates with you and you'd like to participate, simply scroll back up to the top and click the blue 'I’m Interested”' button.

4. After you click the button, a prompt will appear asking you to share why you'd be a great fit for the campaign. We call this your 'Bird Blurb' or your pitch. This is your opportunity to tell the brand why you're excited about this particular campaign. Learn more about writing this section below.

5. After submitting, you'll see the campaign pop to your Interested dashboard in your My Campaigns. " It'll remain here until you have been selected or the window for selection has passed.

6. You have the option to remove your interest if you decide you don't want to be considered for this campaign any longer.

If you encounter any issues during the process, such as a website error preventing you from submitting your pitch, you can try to 'unexpress interest' and then express interest again to resolve the issue.

Your Bird Blurb is also known as your pitch!

When you express interest in a campaign, you have the opportunity to tell a brand why you're specifically excited about their campaign.

It's like sending a personal note to the brand and your chance to say "Hey, I love what you're doing, and here's why I'd be a great fit or how I think I can add value to it!"

In your pitch, you get to share your unique viewpoint, highlight how you vibe with the brand's values, or showcase the creative content ideas you have. It's like giving the brand a sneak peek into why you're a fantastic match for their campaign and how you can help make it a hit!

We recommend sharing things like:

• Why you're personally excited about the campaign

• Your plan for content if you're selected

• If you'll be sharing the content to multiple social media platforms outside of the requirements (TikTok, Facebook, etc.).

Here's a few Bird Blurb examples from birds who were selected for a campaign:

Olipop: Mom of two, full time RN, constantly on the go and always looking for the next best drink!

Pour Tous Skin: I absolutely love testing new skincare products and creating videos of myself using products for the first time while giving authentic feedback!

Bicycle Cards: My boyfriend collects bicycle cards & I have family flying up for the holidays so these would be the PERFECT stocking stuffers!!

NOYZ: I’m the perfect fit for this campaign because I already own and love NOYZ fragrances. The notes are exactly what I gravitate toward in a fragrance and it’s perfect for this time of year. I’d love the opportunity to share this scent with my community of fragrance lovers. With NOYZ being available at Ulta, it makes shopping for a luxury-quality scents more accessible, something I know my audience will be excited about.

DripDrop: As an active guy I am always looking for ways to stay hydrated. I have heard of this brand and have always wanted to try it!

Hero Bread: August is National Sandwich Month, and I’m highlighting Hero Bread as the ultimate guilt-free option! I’ll be making Chicken Bacon Avocado Sliders using your Hawaiian Rolls.

Due to demand, you won't always be selected the first time you express interest (Want to increase your chances? 👀 Express interest in the New Bird campaign). However our brands run multiple campaigns and you'll have many more chances to be selected as long as you keep expressing interest. Don't be discouraged; you can and should express interest as many times as you'd like!

We recommend saving your blurb in a notes app or document so you can pull from it next time.