How to Express Interest in a Campaign

Wondering how to express interest? Confused about bird blurbs/pitches? We'll walk you through each step to expressing interest in your first campaign and crafting a stellar pitch.

• How to Express Interest in a Campaign: Learn how to raise your hand and let a brand know you're interested in participating in a campaign.

• Writing a Bird Blurb: Gain tips and tricks for creating a compelling bird blurb or pitch for your next campaign.

On the campaign dashboard, in the 'Browse and Express Interest' section, you can view all available campaigns in your area. New campaigns are often added on a weekly basis, so be sure to check regularly.

1. Log into your account and navigate to the campaign section. If you've forgotten your password, use the 'forgot password' option to reset it.

2. If you find a campaign that sparks your interest, click on it to view the details. For new users, there may be an introductory campaign designed to familiarize you with the platform's features and processes.

3. If it resonates with you and you'd like to participate, simply scroll back up to the top and click the blue 'Express Interest' button.

4. After you click the button, a prompt will appear asking you to share why you'd be a great fit for the campaign. We call this your 'Bird Blurb' or your pitch. This is your opportunity to tell the brand why you're excited about this particular campaign. Learn more about writing this section below.

   Note: It's not required to submit a 'Bird Blurb' but we highly recommend it! It helps the brand understand your specific interest in their campaign.

5. After submitting, you'll see the campaign pop to your "Expressed Interest" section on the campaign dashboard. It'll remain here until you have been selected or the window for selection has passed.

6. You have the option to remove your interest if you decide you don't want to be considered for this campaign any longer.

If you encounter any issues during the process, such as a website error preventing you from submitting your pitch, you can try to 'unexpress interest' and then express interest again to resolve the issue.

Your Bird Blurb is also known as your pitch!

When you express interest in a campaign, you have the opportunity to tell a brand why you're specifically excited about their campaign.

It's like sending a personal note to the brand and your chance to say "Hey, I love what you're doing, and here's why I'd be a great fit or how I think I can add value to it!"

In your pitch, you get to share your unique viewpoint, highlight how you vibe with the brand's values, or showcase the creative content ideas you have. It's like giving the brand a sneak peek into why you're a fantastic match for their campaign and how you can help make it a hit!

We recommend sharing things like:

• Why you're personally excited about the campaign

• Your plan for content if you're selected

• If you'll be sharing the content to multiple social media platforms outside of the requirements (TikTok, Facebook, etc.).

Here's a few Bird Blurb examples from birds who were selected for a campaign:

I love making content about the adventures I go on, and I think this would be one of the coolest! I would love to bring my GoPro along and make a really fun reel about Diventures.

As someone who LIVES for stationery you best believe that this visit would be such a fun thing for me to do! I'd be able to highlight the cute shop and the adorable things they sell!!

I've been wanting to visit the store for awhile! Love the colors. My idea for this reel: refreshing my work from home space with fun items from Handzy.

I am a mom to a 5 yr old who is learning about dinosaurs and he loves his local museum. We would love to not only attend but spread the word and highlight a spot we love.

I absolutely love old homes (our home is 101 years old!) and we currently live in the neighborhood adjacent to Brucemore, so I've always admired it. I would love to share this kind of experience with my husband for a date night and show others how beautiful the home and property is.

I have severe food allergies and post allergen free recipes, so this would fit really well with my other content and audience!

Due to demand, you won't always be selected the first time you express interest. However our brands run multiple campaigns and you'll have many more chances to be selected as long as you keep expressing interest. Don't be discouraged; you can and should express interest as many times as you'd like!

We recommend saving your blurb in a notes app or document so you can use it again next time.