When you participate in Hummingbird campaigns, you will be required to create and post an Instagram Post (either a Reel or Grid Post) and Instagram Stories.

Grid posts are standard Instagram posts that appear on your profile grid and in your feed. These can be single photos or carousels with multiple images.

Reels are short, entertaining videos that can be shared on Instagram. They can be up to 90 seconds long and can include audio, effects, and other creative elements.

Instagram Stories are temporary posts that disappear after 24 hours. They can include photos, videos, text, and other creative elements.

When accepting a Hummingbirds campaign, make sure to review the content requirements carefully. Some campaigns may require a specific type of content, such as a Reel or a photo carousel, while others may allow you to choose. Remember that each content post can only be associated with one campaign at a time.

1. Create your grid post or Reel on Instagram, following any specific guidelines or requirements provided by the campaign.

2. Include the necessary tags and hashtags in the post caption, such as @hummingbirdshq, @brandname, #partnership, and #louisvillehummingbirds.

3. Once your post is live, you must upload it to the Hummingbirds platform to complete the campaign requirements. Simply posting on Instagram is not sufficient.

• Create your Instagram Story content, following the specific guidelines or requirements provided by the campaign. It is also best practice to make sure your Instagram Story is different than the in-feed content.

• While the Story is live, tap the 'Send' button at the bottom of the screen to copy the Story's URL. From there, another screen will appear and then click "Copy Link". That is the URL you can include when uploading campaign content.

• Add the Story URL to the Hummingbirds platform within the 24-hour window before the Story expires. If you miss this window, you can submit a review request to have the campaign approved without penalizing your completion rate.

While Instagram is the primary platform for campaign requirements, you may also post content on other social media platforms like TikTok. If you choose to do so, provide the link to that content when submitting your campaign materials. This allows the brand to review and potentially share your cross-platform content.

If you accept a Hummingbirds campaign that you can no longer complete due to an emergency, you can request to be removed from the campaign by emailing help@hummingbirds.com as soon as possible. You will be asked to return the unused gift card or perk. That way you can accept different campaigns in the future.

To ensure your content is properly submitted and does not negatively impact your campaign completion rate, always upload your posts and stories directly through the Hummingbirds platform interface within the campaign timeframe.