Why brands love authentic content

Brands love birds who create engaging, authentic content! What exactly a brand looks for varies, but they often look for community-centric birds who are already showcasing their favorite things in their community. Participating in more campaigns around your city and building your profile can also help with this!

Some more niche brands look for specific content. For example, a travel-focused brand is more likely to pick birds who have already showcased travel reels. Likewise, a fitness brand might look for birds who are already actively sharing stories about their fitness classes or have feed posts about participating in active outdoor activities.

Remember, you don't need to adopt a traditional "influencer" persona to participate in brand campaigns. The Hummingbirds platform encourages you to embrace your unique content creation style and share genuine experiences with your existing community. There's no need to create a separate account or build up a following specifically for campaigns. Brands value authentic content from real people in local communities.

When creating content about specific business locations, including chain establishments, focus on sharing your authentic experiences and insights about the particular location you've visited. As long as you have a genuine connection to or experience with a local business, you're welcome to create content showcasing that location, while being mindful of our overall content policies.