Do I get extra compensation if a brand reposts or uses my content in their marketing materials or ads?

The perk you receive when participating in a campaign is the full amount you will receive whether or not the brand or Hummingbirds decide to reuse your content in marketing or advertising. This shared usage is part of how brands are able to offer campaigns to a wide range of creators on the platform. Reposting or using the content in marketing typically does not include additional compensation.

When you participate in a campaign through Hummingbirds, you agree to the platform’s Terms & Conditions. As part of those terms, the brand partner and Hummingbirds retain the rights to use the content created through the campaign. By choosing to participate in a campaign, creators are agreeing to these usage terms for the content created as part of that campaign. These usage rights apply specifically to the content created for the campaign through the Hummingbirds platform.

This means the brand (or Hummingbirds) may reuse the content you create for Hummingbirds campaigns in a few different ways, such as:

• Reposting your content on their social media accounts (posts, reels, stories, etc.)

• Featuring your content on their website or product pages

• Including clips or screenshots of your content in marketing materials

• Using the content in email or digital promotions

• Using your content in ads run from the brand or Hummingbirds account on various platforms

• Showcasing campaign content when highlighting Hummingbirds creators and campaigns

Because these usage rights are included as part of the campaign exchange, reusing the content you create for a Hummingbirds campaign in marketing and advertising material does not come with additional compensation.

Hummingbirds is designed to make it easier for creators and brands to connect.

Many of the brands on our platform genuinely want to work with creators of all sizes - beyond large influencers, but they don’t have the time or resources to manage hundreds of individual partnerships one-by-one. Our platform helps make those collaborations possible.

This approach gives creators the opportunity to:

• Work with brands they might not otherwise have access to

• Build their portfolio with real brand collaborations

• Gain experience working with different products and campaigns

• Grow relationships with brands over time

Before joining a campaign, it’s important to be comfortable with how content created through the campaign may be used.

As part of participating in a Hummingbirds campaign, both the brand and Hummingbirds retain the rights to reuse the content created for that campaign, as outlined above.

If you prefer partnerships where content usage is negotiated separately or where brands need to request permission each time they share or reuse your content, Hummingbirds campaigns may not always be the best fit for what you’re looking for - and that’s completely okay.

Our goal is to create opportunities for creators to work with great brands and build real brand collaborations. We encourage creators to review campaign details and participation terms so they can decide whether each campaign feels like the right fit for them.

If you ever see your content being used and aren’t sure whether it falls under standard usage or something like whitelisting, feel free to reach out. We’re always happy to take a look and help clarify.

And as always - thank you for being part of the Hummingbirds community! 🐦