What are campaign completion rates

Hummingbirds receive a completion rate for how many campaigns they confirm their participation in and fully complete. This will be visible to you and to brands who are selecting birds for their campaigns. 

The majority of our hummingbirds are not only reliable and communicative but also truly outstanding advocates for all things local! Since anyone can sign up to be a hummingbird, we've implemented a system to help brands easily identify those who have proven reliability and a track record of successfully completing campaigns in the past. 

If you’ve ever rented a unit on Airbnb or used Upwork to find contractors, they use a similar rating system to help customers make purchase decisions.

This is an example of what you’ll see in the platform under your "My Profile" page. In this demo account, the top campaign is a bird who confirmed their participation, but had an emergency and contacted help@hummingbirds.com right away to let us know. That entry is no longer included in their completion rate. The middle line is a properly completed campaign. The last entry is a campaign that was not fully completed.

Completion rates began populating for campaigns in February 2024. This means that campaigns you completed from January 2024 and earlier will not count towards your completion rate, but brands will still be able to see the content from your past campaigns!

If you missed any requirement for completing the campaign after the deadline passes, it will automatically display as incomplete. This includes uploading stories, so make sure you upload your story link (or select your story for Enhanced Profiles) within 24 hours of posting it.

For campaigns not marked as complete, you have up to 30 days from the campaign due date to request a review by selecting ‘Request Review’ in your Campaign History. Please include a detailed description of your reason for not completing the campaign. If you’ve emailed us or been in communication with our team about the campaign, we’ll likely approve your request. 

When brands are reviewing birds who expressed interest in their campaign, they can hover over profile pictures to view completion rates. They’re more likely to select birds with high completion rates, so these birds will get more opportunities!