What is a Completion Rate?

Hummingbirds receive a completion rate, which is calculated based on how many campaigns you confirm participation in and fully complete. This rate is visible to both you and the brands selecting creators for their campaigns.

The majority of our hummingbirds are not only reliable and communicative but also truly outstanding advocates for brands! Since anyone can sign up to be a hummingbird, we've implemented a system to help brands easily identify those who have proven reliability and a track record of successfully completing campaigns in the past.

If you've ever rented a unit on Airbnb or used Upwork to find contractors, they use a similar rating system to help customers make purchase decisions.

This is an example of what you’ll see in the platform under “More” > “Campaign History.”

In this demo account:

• The top campaign shows a bird who confirmed participation but had an emergency and contacted help@hummingbirds.com right away—that entry is not included in their completion rate.

• The middle line shows a campaign that was properly completed.

• The last entry is a campaign that was not fully completed.

Completion rates began populating for campaigns in February 2024. This means that campaigns you completed from January 2024 and earlier will not count towards your completion rate, but brands will still be able to see the content from your past campaigns!

If you missed any requirement for completing the campaign after the deadline passes, it will automatically display as incomplete. This includes uploading stories, so make sure you upload your story link within 24 hours of posting it.

For campaigns not marked as complete, you have up to 60 days from the campaign due date to request a review by selecting 'Request Review' in your Campaign History. Please include a detailed description of your reason for not completing the campaign. If you've emailed us or been in communication with our team about the campaign, we'll likely approve your request.

When a Request Review is approved, the campaign will be marked as 'excluded from completion rate.' This means the campaign will still be visible to brands on your profile but won't affect your completion rate calculation.

When brands are reviewing birds who expressed interest in their campaign, they can hover over profile pictures to view completion rates. They're more likely to select birds with high completion rates, so these birds will get more opportunities!

To maintain a strong completion rate and increase your chances of being selected for campaigns:

• Always submit your content before the campaign deadline

• If you ever find yourself needing more time, our AI chatbot can walk you through it in just a few clicks. You can find it HERE, in the Help tab in the app, or right in your confirmation email!

• If you run into any issues finding a product, our AI chatbot can guide you on what to do. Just click the Help tab in the app or use the link in your confirmation email!

• Double-check that all required hashtags, tags, and campaign requirements are met before posting.

• Upload your story links within 24 hours of posting

• Keep track of your campaign requirements and deadlines using the To-Do Center, located under “My Campaigns.” It’s there to help you stay on top of everything!

• Create a personalized content calendar for yourself!

If you have a question about your completion rate, please contact Cassie at help@hummingbirds.com. The more information you provide her, the better!