Guidelines for Promoting Cannabis & THC Products

Meta has strict policies around cannabis and THC content, and it’s important to follow these guidelines to avoid content removal or account issues. Below are key considerations and best practices to help keep your content in good standing:

• The words "cannabis" and "THC" must be covered in your stories and posts. You can use an emoji, text overlay, or cover THC logos with your hand to prevent content removal.

• Do not use "cannabis" or "THC" in captions to avoid Meta’s filters. Instead:

  • Reference the brand name directly (e.g., Bud & Mary’s).

  • Use alternative spellings like c@nnabis or replace letters with herb emojis.

• Do NOT offer medical advice. Cannabis affects everyone differently. However, you can share how medical cannabis helps relieve your symptoms.

• Avoid restricted words such as:

  • Cure

  • Miracle

  • Guarantee(d)

• If you feature an image of a product, ensure that any visible text mentioning "cannabis" or "THC" is covered using an emoji, text, or other creative solutions.

• Follow state-by-state regulations as laws continue to evolve.

• Stay updated with Meta’s changing policies to ensure compliance.

• Please don't feel the need to repost your content & risk it being removed again!

• Instead, please email us at help@hummingbirds.com letting us know this happened and send us your content file (note that THC/Cannabis campaigns will include instructions to download your post to your phone/computer in case this happens). That way, we can still let the brand know you completed the campaign & let them see your content.

For inspiration, here are some examples of well-executed cannabis-related content:

• Example 1

• Example 2

• Example 3

• Example 4

• Example 5

• Example 6

• Example 7

• Example 8

• Example 9

• Example 10

The understanding and regulations around cannabis and THC are constantly evolving. Stay informed and follow these best practices to ensure your content remains compliant while still effectively engaging your audience.