Can Brands Use My Content?

According to our Terms & Conditions, brands are allowed to reuse the content you create as part of your participation in campaigns. We aim to make this extra clear by including a reminder in campaign briefs when a brand has told us they plan to reshare content — just to keep things transparent! That said, brands are allowed to reuse your content created for any campaign.

Brands are not required to tag you when they repost your content, but we always recommend that they do! We share with them that tagging creators is a kind gesture and a best practice — and in most cases, they’re more than happy to do so.

If your content is ever reposted without credit and you feel uncomfortable about it, please reach out to us. While we can’t require brands to tag creators, we’re happy to follow up with a friendly reminder and encourage them to tag you.

We’re always here to advocate for you and make sure you feel good about how your content is used. We appreciate you and everything you create! 💛