Campaign Basics
How Do Campaigns Work?
Discover campaigns on your dashboard and select 'I'm interested' on the ones you would like to be considered for. You can express interest in as many ...
What's the Difference Between Brand & Community Campaigns?
There are two different types of campaigns for you to participate in: brand & community campaigns. Both get you involved as a hummingbird in our missi...
About Campaign Content: Grid Posts, Reels, and Stories
When you participate in Hummingbird campaigns, you will be required to create and post an Instagram Post (either a Reel or Grid Post) and Instagram St...
Why Do Campaign Applications Close?
Birds are currently being selected for this campaign. There’s already enough qualified interest, so we’re not accepting any new interest at this time....
What is a Completion Rate?
Hummingbirds receive a completion rate, which is calculated based on how many campaigns you confirm participation in and fully complete. This rate i...
Can I Delete or Archive My Campaign Content?
We highly encourage you to leave your hummingbirds posts up! Brands often go back to look at your posts when planning their new campaigns, and they ca...
Can Brands Use My Content?
According to our Terms & Conditions , brands are allowed to reuse the content you create as part of your participation in campaigns. We aim to make t...
Do Stories Require Hashtags?
Nope — hashtags are not required in your Instagram Stories! We do recommend tagging the brand in your Stories so they can easily see and potential...
Can I Use Music for My Campaign?
Yes — absolutely! 🎶 We encourage you to use music, especially trending audio , in your campaign content. Music adds energy and emotion, and trendi...
Do I Have to Make Reels?
No — you don’t have to make Reels for every campaign. But here's what you should know: If a campaign specifically lists Reels as a required format, ...
What Happens If I Miss the Content Deadline?
Missing a deadline isn’t ideal — but we understand that life happens ! 💛 We’ll always try to accommodate extensions when possible. If you’re going...
Do I Need to Submit My Content for Approval Before Posting?
Great question! The answer is — nope! You do not need to submit your content for approval before posting it. One of the things that makes Hummingb...
Want to Edit Your Pitch or Accidentally Submit Interest Too Early?
Good news! If you hit submit before finishing your pitch (aka "bird blurb") - or want to make an update - you can now view and edit your submitted pi...
Can I Post Campaign Content in Spanish (or another language)?
Yes! Unless otherwise specified in the campaign requirements, you are welcome to create and post your campaign content in Spanish (or another language...
Can I Combine Campaigns Into One Post?
No — you may not combine campaigns into a single post. Each campaign provides you with a separate perk, and in return, it’s required that you create a...
Can I Create Content With Other Birds?
Yes! We love when Hummingbirds collaborate. 💛 Working together can make the process more fun, help you capture stronger content, and spark creative i...
What Time on the Deadline Is a Campaign Due?
Campaign content is due before midnight (11:59 PM) on the day listed as the campaign deadline. That means you have the full day to upload and comple...
What Is the “Request Review” Feature and When Should I Use It?
If you see an option to “Please Review My Score” on a past campaign, you’ve unlocked our updated Review Request feature. This gives you a chance t...
Accidentally Hid a Campaign? Here’s How to Unhide It!
Good news — if you accidentally hide a campaign, you can now unhide it yourself directly in the app. No need to contact support! Open the Hummingbir...