How Can I Grow My Following on Instagram?

Looking to grow your Instagram following? You’re not alone — and the good news is, small consistent steps can make a big difference. Here are our top tips for boosting your audience authentically:

• Aim for 2–4 posts per week to stay active in the feed.

• Use a mix of content types: Reels, Stories, static posts, and carousels.

• Instagram is prioritizing Reels — they tend to get higher reach and visibility.

• Use trending sounds, clear visuals, and strong hooks in the first 3 seconds.

• Keep them short, fun, and value-packed!

• Let your audience get to know you — not just the products you’re sharing.

• Use Stories to talk directly to your audience, show behind-the-scenes moments, or share daily life.

• Use 8–15 relevant hashtags per post to help new people discover your content.

• Include a mix of popular, niche, and branded hashtags.

• Reply to comments and DMs.

• Like and comment on other creators' content — the algorithm notices!

• Start conversations in Stories (polls, questions, etc.)

• Post content your audience can count on you for — whether it’s mom life, beauty reviews, budget finds, or local recommendations.

• Stay consistent in your tone, values, and aesthetic.

• Check your insights to see which posts get the most reach, engagement, and shares — then do more of that!

Participating in campaigns is a great way to get seen by new audiences — especially when brands reshare your content!

Growing a following takes time, but staying consistent and authentic will pay off. Keep showing up, and your people will find you! 💛