How Can I Grow My Following on Instagram?

Looking to grow your Instagram following? You’re not alone — and the good news is, consistent, strategic posting can make a big difference. Here’s what’s working right now to help creators build their audience authentically:

• Aim to post 3–5 times per week — and yes, that can include:

  • Reels

  • Stories

  • Carousel grid posts

  • A “What’s on your mind?” thought (above your profile picture)

• The more opportunities you give your audience to engage, the better!

• Reels are still one of the best ways to reach non-followers.

• Instagram is now also pushing longer Reels — 1 minute+ Reels perform well when they have a strong hook early on.

• Keep a mix of short and long Reels to test what works best for your content.

• Instagram is heavily favoring carousel posts over single-image grid posts.

• Share multiple perspectives, photos, or slides to boost your post’s performance.

• Trends can fizzle quickly — sometimes in just a few days.

• If you see a trend that fits your vibe, try to jump in ASAP while it’s still hot.

• Show your personality and daily life — your audience wants to know you, not just the content.

• Use Stories to connect more casually and directly.

• Use 8–10 hashtags total:

  • 1–2 broad (e.g. #books)

  • 2–3 mid-range (e.g. #booklovers)

  • 1–2 niche (e.g. #samsshelves)

• ALSO: Use keywords in your captions — Instagram now picks up on plain text too (not just hashtags) and uses that to decide how to show your content.

• Reply to comments and DMs.

• Like and comment on others' posts — the algorithm notices this!

• Use Stories to ask questions or include polls and sliders.

• Post content your followers expect from you — whether that’s parenting hacks, clean beauty, local eats, or books you’re loving.

• Keep your tone, aesthetic, and values consistent to build trust.

• Use your insights! See what types of content drive the most reach, engagement, and saves — then do more of that.

Participating in campaigns helps you get discovered by new audiences — especially when brands reshare your content. It’s a great way to grow while doing what you already love.

Growing a following takes time, but with a strong strategy and a dose of personality, you’ll get there. Keep creating — your people will find you! 💛