Can I Use Music for My Campaign?

Yes — absolutely! 🎶

We encourage you to use music, especially trending audio, in your campaign content. Music adds energy and emotion, and trending sounds can help your Reels or posts reach a wider audience.

Adding music to your content is a great way to boost engagement and create a vibe that matches your message. Here are our top tips to help you use music effectively:

🎵 Choose the Right Sound for the Mood

• Use music that enhances the story you’re telling.

• Match the energy of the audio to your visuals — upbeat for fun, mellow for calm or emotional moments.

📈 Use Trending Audio (When Possible)

• Trending sounds often get a boost in Instagram’s algorithm.

• Look for audio with an arrow icon — that means it’s currently trending.

• Tip: Save trending sounds to your Instagram audio library so you can easily access them later.

🔊 Prioritize Audio Clarity

• • If you’re speaking or including voiceover, adjust the music volume to ensure your voice is clear.

  • Use Instagram’s volume controls: turn camera audio up and music audio down as needed.

  • Avoid loud or distracting background tracks that compete with your message.

⏱️ Start Strong

• Grab attention in the first 3–5 seconds.

• Use a catchy beat drop or lyric right at the start to hook viewers.

🎬 Sync With the Beat

• Time your text pops, clip transitions, and visuals to the beat of the music.

• Smooth, on-beat editing keeps viewers watching longer.

🚫 Know When to Use Royalty-Free Music

• For most Hummingbirds content, you can use trending sounds.

• If it’s a Collab post with a brand, they may not be able to reshare copyrighted audio — in that case, use music from Instagram’s Commercial Music Library or royalty-free sources.

🧼 Keep It Clean & Simple

• Don’t stack too many sounds.

• Avoid adding TikTok watermarked audio over Instagram music.

• Stick to one clear audio source that supports your content.

Music can take your content to the next level — just remember to keep it intentional, clear, and audience-friendly.