When Posting on Instagram, Should I Mark Hummingbirds Posts as Paid Partnerships?

Great question! Here’s what you need to know:

Each campaign will include specific instructions for:

• Required hashtags

• Required brand tags

• Any special language to use

Please be sure to follow the brief exactly — these requirements are what matter most for your content to count!

Using Instagram’s “Paid Partnership” label is not required by Hummingbirds. However:

• You are absolutely welcome to use it if you choose

• You can also add any additional hashtags beyond what’s required

Ultimately, we leave this up to you and your comfort level with transparency — just be sure the required campaign tags and hashtags are there!