Do I Have to Make Reels?

No — you don’t have to make Reels for every campaign. But here's what you should know:

• If a campaign specifically lists Reels as a required format, you’ll need to create one to participate.

• Reels are Instagram’s most engaging format and tend to get more reach.

• Creators who consistently make Reels are often more likely to be selected, especially for higher-value campaigns.

So while it’s not a blanket requirement, learning to create Reels can be a big boost to your presence — and your campaign opportunities!