How Does Hummingbirds Decide Which Brands to Work With?

We know your time and content are valuable — so we’re super intentional about the brands we partner with. Our top priority is making sure your experience as a hummingbird is fun, meaningful, and rewarding.

We look for brands we ourselves would love to try, post about, and genuinely recommend. That includes:

• Local gems and regional favorites

• Female-founded brands

• Mission-driven companies with values that align

• Household names you know and love

We prioritize brands that are available in major retailers like Target, Whole Foods, Costco, Walmart, and Ulta — so you can easily find the product and start creating. Or options that can be found online! 

We aim to strike a balance between big brands and small, buzz-worthy brands — so there’s something for everyone, no matter your vibe.

We ask ourselves: Would a regular person feel excited, comfortable, and proud to post about this brand on their public Instagram? If the answer is no — whether it feels too personal, too sensitive, or just not right for lifestyle content — it’s likely not a fit for Hummingbirds.

That’s why we typically avoid categories like:

• Weight loss programs

• Financial services

• Service-based businesses (e.g., lawn care or home repair)

We work closely with brands to make sure their campaign expectations make sense — for example:

• Clear instructions and deliverables

• Reasonable timelines

• A good match with what creators naturally share

We want you to enjoy the campaigns you participate in, feel proud of the content you create, and get to work with brands that make sense for your lifestyle.

Thanks for trusting us with your creativity — we’re always working to bring you brands that you’d pick off the shelf anyway!

We LOVE recommendations! If there’s a brand you think would be a great fit for Hummingbirds, have them reach out to our sales team by booking a call here: https://www.hummingbirds.com/book-a-call

We’d love to connect with them!