Does the brand need to be the main focus of my content or can I feature it towards the end of my post/reel?

When creating content for a campaign, it’s important to make sure the brand is clearly shown and mentioned early in your post or Reel.

That doesn’t mean your content has to feel like an ad — we still want it to fit naturally into your lifestyle and tone — but it should be obvious what brand you’re featuring and easy for viewers to notice.

• For Reels, the brand should appear or be mentioned within the first 5–6 seconds.

• For static posts or carousels, the brand should appear in the first image or slide.

• For Stories, the brand should be clearly visible and/or tagged early in the sequence.

Your audience should immediately understand what product or brand your content is about — not have to wait until the end.

We’ve noticed a trend where some creators place the brand reveal at the very end of their content — long after most viewers have scrolled past. Because you’re receiving an incentive (your perk) that typically covers the product plus a little extra for your creativity and time, it’s important that the brand gets the visibility they’re counting on.

Showing the brand clearly and early ensures your content drives awareness and gives the brand the exposure that makes our partnerships possible.

If your post doesn’t feature the brand early or obviously enough, we’ll likely ask you to revise or redo your content to meet the campaign’s requirements.

Creators who repeatedly bury the brand — or fail to show it clearly — are less likely to be selected for future campaigns, and in some cases, may be removed from the platform.

We love creative ways to make the brand part of your real life — for example:

• Featuring the product naturally in a “Get Ready With Me” or “Day in the Life” video

• Showing it as part of your grocery haul or road trip prep

• Talking about why you like it or how it fits into your routine early in your story

It doesn’t have to feel overly polished — just authentic, clear, and visible from the start.

The best content feels real but still gives the brand their spotlight. When you put the brand front and center, you’re not just fulfilling the campaign — you’re building trust that helps you get selected for more opportunities in the future.